This App Store concept was designed to explore the possibilities of next generation cable TV technologies and push the boundaries of what's possible with a set-top box. With the success of Apple's App Store and Google Play, the market for apps is growing. The Comcast App Store offers viewers the ability to find their favorite app from the comfort of their couch, order with one click and use the app in full HD quality right on their TV.
We were provided with simple flow diagrams and technical white papers to begin our creative process. We designed wireframes, detailed flow diagrams and created working prototypes before coming up with visual and user interface designs.