Playday TV - Branding

PlaydayTV was a first of its kind on-demand television channel featuring free-to-play, ad-supported casual game play, a socially networked player community, hosted segments, with a dynamic 3D on-screen menu. All navigated using a standard remote control. Content is streamed via patented state-of-the-art technology to TV, computer and mobile devices delivering anywhere, anytime play.

Working closely with production partners, Ted Evans was responsible for logo development, branding, motion design, and production of all on-screen content, as well as interaction design for Playday TV's innovative broadcast streaming portal.

  • Client: Playday TV / G-Cluster Global
  • Creative Direction: Ted Evans / David Hwang
  • Branding: Ted Evans / The Syndicate
  • Interaction Design: Ted Evans
  • Motion Design: Ted Evans / The Syndicate